"Product is the ultimate communication tool," Winsor explained, "To me, branding and ID are different sides of the same coin. We're both satisfying the needs of the customer."
I think product and branding are depending on each other, branding can’t easy extend without an appropriate function of product, and product also have use branding to increase market. Moreover, the relationship of product design studio and a branding agency become more and more close, I believe it’s the trend, combine the advantages and opinion, created the new opportunities.
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